Prologue
Ride Plus is a rideshare application designed to optimize user experience by providing accessible, efficient, and user-friendly ride-hailing solutions. This case study highlights the UX/UI research, competitive analysis, user insights, and design iterations that shaped the final product.
The Problem
Users often face challenges with accessibility, pricing transparency, and ride reliability in existing rideshare applications. The goal of Ride Plus is to address these concerns by integrating real-time updates, better ride-matching algorithms, and user-centric design enhancements.
I relied on competitive analysis, user interviews, affinity mapping and a full market research of the current available applications to shape my design while also ensuring that I was targeting user pain points. I researched other rideshare applications, analyzing their flows, navigation structures, and UI patterns to inform our approach. To gain deeper insights, we conducted a thorough market analysis, evaluating how onboarding, ride selection, and ride experiences were structured.
User Surveys
To start off the design case study, I conducted surveys with 5 participants. Questions focused on:
How do you currently use rideshare apps?
What factors influence your decision to use a particular rideshare service?
What features do you value the most in a rideshare app?
What are your biggest frustrations with existing rideshare apps?
Carving out a niche in a very saturated market
Interesting insights I wanted to focus on
Ideation and Sketches
I sketched out wireframes and drafts for what I wanted the final application to look like. Below is a snippet of the wireframes
Solution
The goal was to aim for something simple, allowing users to feel comfortable by providing a seamless and transparent ride-hailing experience by prioritizing accessibility, ride customization, and pricing clarity. By integrating real-time ride adjustments, personalized ride preferences, and enhanced accessibility options, Ride Plus ensures a more inclusive and user-centric rideshare solution.
Ride Plus successfully addressed gaps in the rideshare industry by prioritizing accessibility, user control, and transparency.
The iterative design process, backed by user research and competitive analysis, led to a product that enhances the ride-hailing experience for a diverse user base.
